30 Examples of Welcome Emails for Restaurant Loyalty Programs

First impressions matter. It is true not just for people, but for businesses as well.

The same holds true for restaurants that are looking to dip their toes into customer loyalty programs to improve customer interactions and repeat purchases. In this case, welcome emails are a great place to start.

So, what exactly is a welcome email? It's the first message that lands in the inbox of your customers right after they've joined your restaurant’s loyalty or rewards program. This email extends far beyond the usual email newsletter as it gives an invitation to your customers, introducing them to your community, and giving them access to your special discounts and deals.

For restaurants, putting considerable thought into your welcome email is crucial. Why? Welcome emails have some of the highest open rates of 50%, on average. In other words, they’re 86% more effective than standard email campaigns.

So the question is, how do you make the best out of your welcome email? Below are five great welcome email examples we have found that you can get inspiration from.