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Further resources on customer segmentation and loyalty:

Office Hours Q&A
Office Hours Q&A: How to Collect Data About Your Customer Preferences Outside of The POS
Oct 25, 2023

Office Hours Q&A
Office Hours Q&A: Metrics for Segmenting Customers Based on Their Attitudes
Oct 16, 2023

Segment of the Month
Customer Segment of the Month: High Value Breakfast Regulars
Oct 12, 2023