Sales Engagement Specialist
The Role:
At Brightloom, we are working to create meaningful relationships between people and the brands they love. Our Customer Growth Platform (CGP) offers a SaaS approach to automated AI-driven, predictive personalization for customer brand operators. As an SDR (Sales Development Representative) / Sales Engagement Specialist at Brightloom, you will play a crucial role in driving our company’s growth and success. You will be responsible for generating and qualifying leads, initiating contact with potential customers, and nurturing relationships to help facilitate the sales process.
What You’ll Do:
Lead Generation: Utilize various prospecting techniques including cold calling, email outreach, social selling, and networking to identify and qualify potential leads.
Qualification: Conduct thorough research to understand each lead’s needs, challenges, and goals. Qualify leads based on predetermined criteria to ensure alignment with our ideal customer profile.
Outreach: Initiate contact with leads through targeted email campaigns, personalized messages, and engaging conversations. Effectively communicate our value proposition and tailor messages to resonate with each prospect.
Relationship Building: Build and nurture relationships with leads through ongoing communication and follow-up. Keep prospects engaged and interested in our offerings by providing valuable insights, resources, and solutions to address their needs.
Collaboration: Work closely with the sales team to hand off qualified leads and provide them with relevant information to facilitate the sales process. Collaborate with other teams to align outreach efforts with ongoing campaigns and initiatives.
Metrics Tracking: Maintain accurate records of all prospecting activities and interactions in CRM software. Track key metrics such as lead conversion rates, pipeline velocity, and overall outreach effectiveness.
Continuous Learning: Stay updated on industry trends, market developments, and best practices in sales prospecting and lead generation. Continuously refine and improve your approach based on feedback and performance metrics.
About You:
- Bachelor’s degree in Business Administration, Marketing, or related field.
- Proven experience in sales development, lead generation, or a similar role.
- Strong communication skills with the ability to articulate complex concepts clearly and concisely.
- Excellent interpersonal skills with the ability to build rapport and establish trust with prospects.
- Self-motivated and results-oriented, with a demonstrated track record of meeting or exceeding sales targets.
- Familiarity with CRM software (HubSpot) and sales prospecting tools (e.g., LinkedIn Sales Navigator).
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.
Bonus Points:
- Experience in a startup
- Bringing your expertise and skills to have real impact
- Having passion for working in Data/ML/AI technology space
- Having passion for what you do and don’t mind showing it off
About Us:
At Brightloom, we are working to create meaningful relationships between people and the brands they love. Our approach takes AI capabilities and machine learning modeling to a whole new level. Previously, these types of capabilities were exclusive to larger brands who have entire teams of people focused on business metrics, marketing and customer analytics. We’re obsessed with taking something that’s really hard, complicated, and expensive and turning it into a service that’s simple and affordable for all consumer brands, not just industry leaders.
What We Offer:
- Competitive Salary + Commission
- Fun, creative and collaborative remote work environment
- Wellness Wednesday- weekly afternoon of flex time to be offline/meeting free
- Health, Dental & Vision Insurance Coverage
- Life Insurance, Short-Term Disability, Long-Term Disability
- Flexible Spending Account & Health Savings Account
- Unlimited PTO
Building a diverse and inclusive workplace is a core tenet of our culture. Brightloom is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Join our team and be part of a collaborative and high-energy environment where your contributions will make a significant impact on our company’s success. Apply: Send your resume to careers@brightloom.com