The Brightloom Blog

In the dynamic landscape of the restaurant industry, innovation is key to staying competitive. With the emergence of artificial intelligence (AI) technology, restaurants of all sizes are finding new ways to enhance operations, boost efficiency, and deliver exceptional...

Today, Brightloom is excited to announce that it has joined the Toast Partner Ecosystem. The new integration allows restaurant brands to leverage their Toast data to effortlessly generate personalized content and engagement strategies that improve their ability to...

This question was asked during our Office Hours - Session #3 where we covered the topic of Collecting Data About Your Customer Preferences Outside of The POS. QUESTION Any suggestions on ways to collect more data about our customer preferences outside of the POS data?...

This question was asked during our Office Hours - Session #2 where we covered the topic of Customer Segmentation for Restaurants. QUESTION As a QSR (Quick Service Restaurant) specializing in salads, bowls, and sandwiches, what metrics do you recommend we look at to...

This month’s customer segment, “High Value Breakfast Regulars”, is a common but often underserved type of segment for many restaurant brands. No, not because we all should be catering more to those of us who can’t resist a hearty morning meal (though that too!) - but...

So, you found yourself needing to create or update a welcome email for your restaurant loyalty program. Maybe you're envisioning an email so good that your program members feel heard and understood as soon as they open it. Maybe you want to make it super clear and...

This is where we share a real customer segment from one of our brands that represents something interesting and actionable. We then show you how you can apply this to your own customers to improve personalization and drive loyalty.   Ok, so we all love doughnuts....

This question was asked during our Office Hours - Session #1 where we covered the topic of Data-Driven Discounting. Join us on September 14 at Brightloom Office Hours Session #2 where we will be covering the topic of Customer Segmentation for Restaurants. QUESTION We...

First impressions matter. It is true not just for people, but for businesses as well. The same holds true for restaurants that are looking to dip their toes into customer loyalty programs to improve customer interactions and repeat purchases. In this case, welcome...

This question was asked during our Office Hours - Session #1 where we covered the topic of Data-Driven Discounting. Interested in attending our future sessions? Register here: QUESTION Discounting best practices for a start-up premium restaurant? Don't want to...

The good, the bad, and the ugly of restaurant discounts In today's fast-paced e-commerce era, the enchanting melody of "free" has proven to be irresistible and powerful. Customers now expect brands to provide discounts and run promotions on their meals, and failing to...

At Brightloom we specialize in helping take restaurants from one-size-fits-all marketing to leveraging data to truly understand and engage with customers to drive growth. Personalizing your marketing might sound out of reach at first, especially for a small business,...