Tuesday, July 25, 2023

How El Pollo Loco Drove $8M in Sales with AI Segmentation

Imagine a situation where your supposedly loyal customers are spending less than non-members of your loyalty program.

El Pollo Loco was in that situation just a few years ago before they came to Brightloom looking to improve their loyalty program performance.

Our Director of Data Products, Sasha Bartashnik shared the El Pollo Loco success story and revealed actionable ways Brightloom helped the restaurant chain:

  • Grow their rewards program to 3.5M users

  • Increase the number of campaigns from 8 to 54 per week

  • Earn over $8 million in incremental sales

Submit the form on this page to watch the webinar on demand.

Meet your webinar speakers:

Sasha Bartashnik

Director of Data Products

As the Director of Data Products at Brightloom, Sasha is responsible for building products that enable restaurant brands of all sizes to move from one-size-fits-all marketing to truly segmented and personalized customer engagement. Sasha has over a decade of experience as a data science, machine learning, and analytics leader.

Prior to Brightloom Sasha worked in eCommerce leading data science and analytics teams focused on performance marketing and optimization, personalization, and search ranking.

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